Our CEO Reflects on 2009, Looks Forward to 2010

Even with change on the horizon for the future of health care, ProMedica Health System’s dedication to its mission will remain steadfast in 2010 according to our president and chief executive officer, Randy Oostra, DM, FACHE. In this issue, Randy tells Inside more about what made 2009 a good year for ProMedica and how he plans to lead us to even better outcomes in 2010.
“This past year, ProMedica was able to prove its strength amid a difficult economy because our employees, leadership, physicians, and volunteers pulled together to streamline operations and deliver on our mission,” notes Randy. “I commend everyone for the many accomplishments we achieved across a wide variety of areas.”
Among the top accomplishments Randy mentions from 2009 are:
• Continued growth as a system, including partnering with The Pharmacy Counter to enhance home medical equipment services; strengthening academic relationships with The University of Toledo Medical College; and increasing the number of specialists working with ProMedica Physician Group, including Northwest Ohio Cardiology Consultants and Cardiothoracic Surgeons for Northwest Ohio.
• Excelling in quality and customer satisfaction, with the National Research Corporation awarding The Toledo Hospital the Greater Toledo Consumer Choice Award for the 14th consecutive year, Toledo Children’s Hospital achieving zero patient line infections, Bay Park Community Hospital earning the Ohio Partnership for Excellence’s Gold Level Award, and Bixby Medical Center’s designation by The Joint Commission with the Gold Seal of Approval for Primary Stroke Centers.
• Sound stewardship of resources and giving back to the community, including nearly $5 million raised by ProMedica Foundations for programs and services to benefit patients and their families; awarding $42,000 in scholarships and school funding to winners of the Lunch 101: Food for Thought scholarship competition; and maintaining an Aa3/AA- credit rating, an indicator of financial stability.
• Making ProMedica an even better place to work, with Fostoria Community Hospital ranking among the top 10% nationally of our employee opinion survey vendor’s database for employee satisfaction; more than $500,000 in savings generated and 2,410 suggestions received through the Got Ideas? Employee Involvement Program; and designation of several ProMedica hospitals, including Defiance Regional Medical Center, as Fit Friendly by the American Heart Association.
• Advances in technology and services for our patients and communities, including Flower Hospital leading implementation of electronic documentation and charting at the bedside to improve patient safety; the Institutional Review Board’s approval of 55 new studies for a total of 235 active research studies being conducted within ProMedica; and a new joint venture with Barbara Ann Karmanos Cancer Center and Mercy Memorial Hospital System of Monroe to expand the reach of our cancer care.
“This is only a snapshot of what we accomplished in 2009,” explains Randy. “I could continue with a list a mile long recognizing all of the outstanding achievements that our employees and physicians were responsible for over the course of the past year.
“As we move ahead in 2010 more committed than ever to our patients and community, the dedicated service that each and every one of us gives to the organization will be even more vital,” he adds. “As an organization, we identified six pillars to meet our mission. They are our core values of collaboration, community-based, compassion, excellence, integrity, and stewardship, which will continue to be our focus as we move forward.”
Randy identifies the following ways in which ProMedica will strengthen the six pillars in 2010:
• Community-based: ProMedica will expand our Fields of Green signature initiative to combat the rising obesity epidemic in our communities.
• Excellence: Clinical best practice initiatives and infection prevention and control efforts will remain a priority, and we’ll continue to pursue recognition for superior quality through award programs such as Ohio Partnership for Excellence and Consumer Choice.
• Collaboration: We’ll continue to grow partnerships through ProMedica Physician Group, ProMedica Institutes and Lake Erie Regional Cooperative in order to maximize resources and expand access for our patients.
• Integrity: ProMedica will ask for continued feedback to make sure we’re doing the right thing for our patients and their families and the communities we serve, as well as for our dedicated employees and physicians who work with us.
• Stewardship: As the economy restabilizes, maintaining a strong financial profile through the sound use of financial resources will be key. The role of philanthropy will also be essential to enhancing the programs and services we offer patients.
• Compassion: As always, showing compassionate care for our patients and their families will be of utmost importance, as will demonstrating compassion for those less fortunate in our community through charity care and participation in programs such as the nationally recognized Toledo Lucas County CareNet.
“I’m confident about the year ahead and achieving these goals to support our mission,” concludes Randy. “ProMedica is a strong organization with a dedicated workforce, distinguished medical staff and excellent volunteers and community partners who can make this happen.”
Randy encourages you to contact him directly with your questions at randy.oostra@promedica.org. Answers will be included in upcoming Inside issues.
Editor’s Note: If you have suggestions for relevant topics you would like to see Randy address in future issues of Inside, please send them to inside@promedica.org. We value your input.



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